Product manager, traveler & dessert connoisseur.
Work Experience
Oct 2023 - Present
Senior Product Manager at Circles
● Delivered the highest user engagement of over 30% for the company’s key SaaS client, povo 2.0 by KDDI Corporation through launching a series of new service offerings
● Spearheaded engagement-led monetization product strategy to deliver an additional revenue of over JPY 24 million in one year
Aug 2022 - Sep 2023
Product Manager at Circles
● Delivered from discovery to the launch the first successful non-telco innovation product in the travel industry that acquired over 10,000 users and generated over $2 million ARR within the first 3 months of launch
● Defined and reached product-market fit for the innovation product within the next 3 months by proving a 30% penetration rate in the market
● Improved product satisfaction and retention by increasing Net Promoter Score by 40 points within the first 6 months through journey improvements and new feature launches
● Led the launch of a new value proposition featuring Borderless telco plans for the main market in Singapore which increased monthly gross subscribers up by 20% within the first month of launch
Jan 2021 - Jul 2022
Associate Product Manager at Circles
● Generated over $100,000 MRR through multiple CRM campaigns aimed at increasing ARPU from the user base
● Orchestrated the iPhone 13 launch to deliver a 20% increase in sales and close to $500,000 in gross revenue
● Spearheaded a UI/X redesign of the ecommerce journey (purchase & onboarding) to improve Conversion Rate by 10% and Customer Effort Score by 15%
May 2019 - Dec 2020
Product Associate at Circles
● Introduced eSIM as the first MVNO to have the feature in Singapore that sustained growth during the pandemic and reduced onboarding cost by 80%.
● Launched a new data-only plan lead to a 20% increase in gross subscribers within the first month
Nov 2019 - Apr 2020
Product Intern at Circles
● Improved user acquisition by 50% by launching a "Pay What You Use" mobile plan for the newly opened Taiwan market
● Increased checkout conversion rate by 30% by launching a new offline to online payment system for the Taiwan market
Education
2014-2018
BSc Economics, Singapore Management University
Second major in Public Policy & Public Management
Interests
Outside of work, I am a sucker for all things sweet, and loves the beach, travel and cats. I’m also trying out my hand in building AI products, hoping to get a deeper understanding of how AI / ML works. Check out some of my side projects to see what I’ve brewing up in this space!